Design Underbelly Blog

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While We’re Young Workshop – Digital Product Identity Design

About Me My Packages My Work Contact Me By Sophie Haren Share This While We’re Young Workshop – Digital Product Identity Design. While We’re Young – is a workshop visual identity I created when I teamed up with the one and only Katie Pannell where we discussed sales page design & copy that keep you…
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It’s easier to critique than create.

About Me My Packages My Work Contact Me By Sophie Haren Share This It’s easier to critique than create. I’ve grumbled this phrase under my breath countless times over the years.   Sometimes it feels like people think it’s a talent to spout off their opinions rapid-fire about something I presented to them.   As…
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5 Signs You’ve Got A Terrible Logo On Your Hands.

About Me My Packages My Work Contact Me By Sophie Haren Share This Here are five signs that you’ve got a terrible logo on your hands. In the age of design DIYers and online businesses, the amount of logo crimes being committed is out of control. Even I can’t condone it.   Many great things…
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Ah yes, Design…She’s a dangerous one.

About Me My Packages My Work Contact Me By Sophie Haren Share This Ah yes, Design…She’s a dangerous one. She can lure in anyone, no matter how distracted or closed off they might be.   Yes, she looks good. But it’s more than that.   She doesn’t absent-mindedly draw you in…she’s studied psychology and human…
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Your company’s brand identity isn’t the most important thing…

About Me My Packages My Work Contact Me By Sophie Haren Share This Your company’s brand identity isn’t the most important thing… I might get whacked for saying this but…I’ll let you in on a little secret.   Your company brand identity isn’t that important.   Yeah, you read that right.   All I hear…
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What to expect from the shady design underbelly…

About Me My Packages My Work Contact Me By Sophie Haren Share This What to expect from the shady design underbelly… If you’re here, you’re probably not new to the wild west nature of online business. You’ve been around the block and have seen what most people have to offer…and it’s not enough for you.…
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