NEW ID IN A DAY | LOGO DESIGN | WEBSITE DESIGN | BRAND IDENTITY
Helen’s Princess Parties business was taking off and she needed her identity to match. I teamed up with Katie from katiepannell.co to map out her new visual identity, logo, messaging, website, and copy.
ROUND 1 - SKETCH
We started by walking through the Story-Brand framework with the client to nail down her messaging. Then I went into creating a wireframe, handed it off to Katie to write amazing copy and finished it off by plugging it all into Squarespace. I added a few hand-drawn touches to the site to add some whimsey, and we launched the site on time.