Helen Medlin Princess Parties
New Identity In A Day | Logo Design | Website Design | Brand Identity
Helen's Princess Parties business was taking off and she needed her identity to match. I teamed up with Katie from katiepannell.co to map out her new visual identity, logo, messaging, website, and copy.
Round 1 - Sketch
Round 2 - Clean & Color
We started by walking through the Story-Brand framework with the client to nail down her messaging. Then I went into creating a wireframe, handed it off to Katie to write amazing copy, and finished it off by plugging it all into Squarespace. I added a few hand-drawn touches to the site to add some whimsey, and we launched the site on time.