Helen Medlin Princess Parties

New Identity In A Day | Logo Design | Website Design | Brand Identity

Helen's Princess Parties business was taking off and she needed her identity to match. I teamed up with Katie from katiepannell.co to map out her new visual identity, logo, messaging, website, and copy.

Logo Design

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Logo Process

Round 1 - Sketch

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Round 2 - Clean & Color

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Website Process

Website Design

We started by walking through the Story-Brand framework with the client to nail down her messaging. Then I went into creating a wireframe, handed it off to Katie to write amazing copy, and finished it off by plugging it all into Squarespace. I added a few hand-drawn touches to the site to add some whimsey, and we launched the site on time.

helenmedlinprincessparties.com

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