Website Designe | Ux/Ui Design
GEN Financial needed a website refresh. They came with a very simple standard WordPress template with pictures of landscapes. It wasn't bad by any means, but we could do better.
I learned later that GEN is the first initials of the owner's children's names, and they're very family-oriented both personally, and with whom they serve.
We decided to go with a photo album inspiration with the website and chose people and family-oriented photos in every stage of life.