GEN Financial

Website Designe | Ux/Ui Design

GEN Financial needed a website refresh. They came with a very simple standard WordPress template with pictures of landscapes. It wasn't bad by any means, but we could do better.

I learned later that GEN is the first initials of the owner's children's names, and they're very family-oriented both personally, and with whom they serve.

We decided to go with a photo album inspiration with the website and chose people and family-oriented photos in every stage of life.

GEN Home Page
GEN About
GEN About Copy

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