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By Sophie Haren

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What to expect from the shady design underbelly...

If you're here, you're probably not new to the wild west nature of online business. You've been around the block and have seen what most people have to offer...and it's not enough for you.

 

Not many people have the guts to consider venturing into the design underbelly, and for that, I commend you.

 

But you should know that we have a different set of standards on this side of the tracks, and if you're uncomfortable with them, it's best you leave now; this isn't for everyone.

I've taken an oath - Design above all else.

Yes, that's right, this is a design account. I talk about designing identity and experience for your digital products and the launches around them.

No small-time criminal behavior.

Most criminals are small-time; they essentially drink a bottle of whiskey and then "get an idea" and go off and commit some senseless sloppy act. That's not how I do things. I'm organized, methodical, and pull off the kinds of jobs that go down in infamy - in a good way.

Perfect is better than done.

The authorities would have you believe that "done is better than perfect," and sure that might be the case in their world, but in the underworld? Perfection is a necessity. I don't have the luxury of slapping something together; that shit gets you locked up.

It's all about appearances.

Perception is reality. My job is to make you look so legit you'll get a crazy dose of imposter syndrome as soon as you see your new product identity.

Off the rack suits are a joke - tailor made only.

There's a lot of "off the rack" design options out there. But like the authority of a tailored suit, designs made just for your product makes you stand taller, show up bigger, and entrances your audience.

Not for the faint of heart.

Like I said earlier, you need to have some serious grit to hang around here. I work with business owners who are in it for the long haul. They aren't afraid to get their hands dirty to pull off their dream.

If you think you can handle it...welcome.

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